Lead enterprise omni-channel integrated marketing strategy and go-to-market orchestration across Brand, Hardgoods, Culinary, Retail, and Services businesses, overseeing campaign planning and execution for 100% of company marketing initiatives.

Drive cross-functional alignment across Creative, Merchandising, Retail Operations, Performance Marketing, Site Merchandising, Planning, and Executive Leadership to deliver cohesive customer experiences across digital, retail, catalog, direct mail, TV/CTV, influencer, and experiential channels.

Spearheaded Sur La Table’s first-ever national upper-funnel campaign and integrated holiday catalog return, helping evolve the brand toward emotionally driven storytelling and premium enterprise brand marketing.

Developed and operationalized the future-state Integrated Marketing Calendar and GTM planning framework to improve upstream alignment, campaign agility, customer-led storytelling, and organizational visibility.

Manage 15–20 simultaneous integrated campaigns during peak retail seasons while overseeing 6–10 monthly product launches and enterprise culinary and services initiatives.

Generated $1.2M in incremental revenue through launch of a direct mail retargeting program while improving direct mail ROAS from 10.37 to 16.52 year-over-year.

Oversee Brand Marketing budget management across 10 GLs, strategically reallocating investments to higher-performing brand, creator, and influencer initiatives while maintaining core KPIs and operational discipline.

Led interim Social Media function during organizational transition, driving more than 1.3M impressions and producing creator-led content reaching ~750K views while establishing scalable workflows and creator partnership strategies.

Recognized by executive leadership for operational maturity, strategic brand leadership, cross-functional influence, and ability to orchestrate high-visibility enterprise initiatives.

Led growth marketing and brand strategy for a portfolio of 14 consumer brands generating more than $20MM in annual revenue while managing a $2MM marketing budget across digital acquisition, product marketing, and customer growth initiatives.

Developed and executed portfolio-wide growth strategies spanning product assortment, pricing, promotion, content, product development, lifecycle marketing, and paid acquisition.

Launched more than 100 creative and conversion optimization tests that improved conversion performance by +910 basis points and supported the launch of 10 new products generating an additional $3.5MM in annual revenue.

Scaled performance in key product categories through advanced PPC bidding, targeting, and customer acquisition strategies, including driving 106% YoY revenue growth within the stuffed animal category.

Led the organization’s first direct mail catalog test for a major product category, establishing KPIs around customer engagement, ROI, retention, and lifetime value.

Managed cross-functional teams of full-time employees and contractors across analytics, social media, brand monitoring, and content strategy functions.

Utilized consumer insights, market trends, and performance data to optimize growth strategies and identify new market opportunities across the portfolio.

Prior roles: Project Coordinator, Program Manager I

Led strategy, roadmap development, go-to-market planning, testing frameworks, KPI development, and executive reporting for more than eight enterprise customer-facing programs spanning lifecycle marketing, customer segmentation, subscriptions, product reviews, and financial services initiatives.

Orchestrated cross-functional teams of up to 15 senior leaders and stakeholders to deliver the company’s first integrated multi-channel marketing campaign supported by a $12MM enterprise marketing investment.

Developed beta customer segmentation and lifecycle marketing initiatives using scrappy testing methodologies to build business cases and secure organizational buy-in for future investment.

Synthesized quantitative and qualitative customer insights to optimize program performance, improve customer experience, and inform long-term marketing and retention strategies.

Managed vendor relationships and negotiated partnership agreements supporting a $500K annual budget while balancing customer experience, operational scalability, and business objectives.

Mentored team members and cross-functional partners by coaching strategic problem solving, program development, and execution planning across ambiguous initiatives.

Solo traveled throughout Central America while volunteering within local communities, gaining cross-cultural perspective, adaptability, and resilience that continue to influence my leadership and communication style today.

Led cross-functional operations supporting eCommerce marketing, merchandising, customer acquisition, and brand growth initiatives for a digitally native retail business.

Managed affiliate marketing partnerships across RewardStyle, Rakuten, and ShareASale while developing executive reporting frameworks focused on merchandising and marketing performance.

Launched the company’s subscription box program within a three-month timeline, overseeing vendor sourcing, packaging development, customer experience, and integrated marketing execution.

Project managed large-scale brand content production including photoshoots, video campaigns, and experiential pop-up activations supporting customer acquisition and brand visibility.

Led implementation and onboarding of multiple third-party technology platforms including Shopify, Bazaarvoice, Loyalty Lion, Brightpearl, and affiliate marketing integrations to improve operational scalability.

Prior role: Travel Consultant

Supported sales leadership operations including performance reporting, team coaching, goal setting, customer escalation management, and day-to-day people leadership within a high-volume travel sales environment.

Built strong customer loyalty and repeat business through consultative service, customer relationship management, and personalized travel planning experiences.

Facilitated weekly team meetings focused on sales performance, operational improvements, coaching, and employee development.

Recognized with a global company award for delivering exceptional customer experience and consistently exceeding customer expectations.