Results
Welcome to my case studies page, where you can learn about some of the projects I’ve worked on and the results I achieved. Each case study provides a detailed look at the project scope, my approach, and the results.
Transforming Integrated Marketing Planning
Building a More Agile, Customer-Led GTM Organization at Sur La Table
For Those Who La La Love To Cook
Sur La Table’s First National Brand Campaign
Repositioning the Brand Through Emotionally-Led, Integrated Storytelling
Direct Mail Retargeting Program
Launching a Direct Mail Retargeting Program That Generated Over $2M in Incremental Revenue
Rebuilding Direct Mail as a Modern Customer Acquisition Channel
Personalized Commerce
This project involved sending personalized letters to customers to increase engagement and build stronger relationships. Using data from the customer database, I crafted personalized messages that addressed each customer by name and highlighted their specific interests and purchase history. By taking this personalized approach, I was able to significantly increase response rates and drive customer loyalty.
Membership Program
This beta-program was developed as a scrappy test to gain insights into a customer interest around a membership program. The plan was to use the test to develop a business case in order to gain buy-in from the technology team at company. By utilizing quantitative and qualitative data, the team led by me was able to optimize and narrow in on the best path forward if company was to launch program.
Joy Of Shopping
The Joy of Shopping was the Q4 marketing campaign for Zulily. The campaign was developed in support of a new price matching feature launch called Best Price Promise. This campaign broke down 3 value propositions that make Zulily stand out from competitors; unique finds, best prices, and buy more save more. In this project, I led a team of 15 senior mangers to launch in a three month timeline.
Cap Hill Brands
At Cap Hill Brands, success required more than performance marketing. In categories crowded with hundreds of similar products, growth depended on building stronger brand differentiation, sharper consumer positioning, and more emotionally resonant customer experiences.